Florian Merkel and
Jasmin Krausch have been collaborating as an interdisciplinary team
under the name of BEEP OFF since 2008.
They focus on the socially determined cross-linking of cerebral social
performances in the context of Rancièrian emancipation theories.
Together they have developed GIMM – a device for the research
of interaction and communication structures between man and machine.
GIMM consists of
two parts: a test module and a projection space.
The visitor first
enters the test module.
Here his reaction
span, weight, body temperature and the sulphur content of the breath
are measured. The visitor also gives his dialling code and answers a
personality question via interculturally readable symbols.
From this physiological
and sociological data a user specific projection is calculated in real
time by using an algorithm based on fuzzy logic.
creates avatars who, according to the calculation, show discreet behavioural
patterns of characteristic colouring, order and framing.
The gender differentiated
avatars are based on existing human examples.
The sum of data
won in the test module results in a final colour in the projection,
which relates to the specific state of the visitor´s personality.
The test person is given a badge of this colour. He is then able to
judge other participants and establish contact with them.
This opportunity to interact enables the viewer to recognize and influence
the relationship between personal activity and passivity and to position
himself in a social context.
BEEP OFF examines
the manipulability of democratizing tendencies in media aesthetics.
Their experiment questions the purpose of and motivation for socio-psychological
grading which is based on differently perceived individual power.
Power follows identity.
At this moment, historical processes are going on in the tension field
of identity versus medial levelling that have a high risk of being irreversible.
media phenomenon visible opens up the chance to meet the challenges
that modern man is facing – such as the breaking down of traditional
value systems and the ecological scenario connected to this.
stills fom projection,
six c-prints behind acrylic glass, 80 cm x 100 cm